Many advertisers have tried their hand at the Google Display Network (formerly known as the the content network) and concluded that just like a black hole sucks up all matter and light, the Display Network sucked up their money and left them with nothing. While I can sympathize because I too have seen many a budget go into the Display Network and never come back, harnessing this tool can be a very effective strategy to improve your pay-per-click (PPC) results.Read More
From Small Business Trends
Google Display Network: The Black Hole of PPC?
Magdalena Wróbel Connie Nielsen Melissa George Cameron Richardson Chandra West
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