The partnership is an unusual effort, given content and retail are not often so explicitly combined.
Ana Hickmann Mischa Barton Jamie Lynn Sigler Stacy Keibler Rihanna
Monday, December 13, 2010
IGN and GameStop Combine Online Content and Media Sites
IGN, the online gaming content site, and the largely offline games retailer GameStop are integrating their online media and retail offerings in an effort to target videogamers from discovery to purchase.
The partnership is an unusual effort, given content and retail are not often so explicitly combined.
The partnership is an unusual effort, given content and retail are not often so explicitly combined.
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