Liveblogging Demand Media's (and Richard Rosenblatt's) First Earnings Call: The Avocado Difference!

BoomTown always enjoys the maiden voyage of a newly public company, so liveblogging Demand Media's first quarterly earnings seems like a must-do.

It's also the first public outing for CEO Richard Rosenblatt, who has sold off his previous entrepreneurial efforts.

His first point: Where else can you find out how to ripen an avocado?

Jessica White Anna Friel Monica Bellucci Minki van der Westhuizen Katharine Towne